Heal
Sustainable First Aid Products
Brand development and packaging for a new first aid product range, which delivers both value and sustainability in its positioning.
With a breadth of range that delivers products for wound care, sprains and strains, the identity ‘Heal’ was coined to evoke a feeling of positivity and care. It also plays on helping to heal the world from a sustainability standpoint.
Extra care was taken to craft a brand that delivers on shelf appeal and stands out against the competitive set, whilst also portraying a range that feels trustworthy, yet with engaging personality.
The brand uses confident typography forming the brand identity. This comes to life on packaging in the use of colour, from a brand palette designed to span across all 18 products in the range.
A pared back approach in application for packaging design sits on beautifully uncoated stock, gives us a ‘less is more’ feel in purposeful nod to the eco-friendly tone.
